Most articles I read about productivity tell us to wake up early, have a morning ritual, get moving, and so on. Don't get me wrong. It's great to get up early in the morning before everyone wakes up and get things done.
But is that really the right time for you?
Getting up early every morning will do nothing for you if that isn’t the time when your energy is at its highest.
Some people just work better at 2 pm in the afternoon. Some people can't have a coherent thought until 10 am. Others can't get into a groove until after midnight.
It's about finding where your energy level is at its highest and optimizing your day so that you can do your best work during your best time.
For me, I actually am a morning person and know that I can do my best work between the hours of 7:30 am – noon. I can be productive all day but it's much harder for me to focus in the afternoons.
As a side hustler, this distinction is even more important since our time is so limited. So if you are a morning person, can you wake up a little earlier and spend an hour before your job working on your business? Can you dedicate your lunch break to your biz? Or sometime at night when everyone is asleep? Try to use some of your high energy time to work on your side gig as well.