A few weeks ago, I was able to experience a first. I taught my very first local workshop in Chicago!!! The class was sponsored by Ms. Tech, and it was about building your first list in Mailchimp.
It was awesome.
I went through a short presentation and we discussed the goals of a list, where these women were in their business and different ideas for gifts that they could give to subscribers. Then I went into how-to mode with the class following along on their own computers and creating their own lists.
And I realized how overwhelming Mailchimp can be – and in a larger sense, how overwhelming it can be to just get started with email marketing period.
Here is the secret:
The best place to get started with list-building is to figure out where you are in your business and what you need from your community.
Why is this important? Because figuring out where you are in your business whether that’s thinking about it, launching it, selling a service, or announcing a new thing will tell you what action you need your readers to take.
For example, if you’re just getting started in your business, then your main goal could be spreading the word and letting people know who you are and what you do. So in this instance, you may really want your community to learn about you and then share what they know with their friends. In this case, you could focus on making sure your subscribers get your blog posts on a regular basis and have easy ways to share those posts on social media.
If you are about to launch a service, on the other hand, then your main goal could just be telling your community about it so they can buy it. In that case, you may want to entice them by having them participate at a discount or you might want to build it up over a series of emails and then do a big launch.
Knowing what action you want your readers to take at the end of the day will help you determine how you want to communicate with them.
If you want to learn more about building your first list using Mailchimp, join my Get Comfy with the Monkey Challenge which will walk you through figuring out those initial goals and includes how-to videos to help you with the techy bits of it all.
Do you find yourself struggling with list building? Talk to me in the comments!